HEY THERE, I’M CAROLYN. BUT YOU CAN CALL ME KOA.
Get to know my latest work
Here’s some of my writing.
Featured SaaS product & technology articles
I write deep technology-focused pillar and cluster articles for a B2B SaaS startup that show senior managers, product, marketing and CX leaders how to improve their customer experience (and by proxy the employee experience).
My articles consistently rank in both popularity and position 1 of the SERP with low exit rates, high average time-on-page and high pages-per-session rates.
I also effortlessly collaborate with product and engineering teams to produce tech-focused customer support content and manage the support content channel in lock-step with weekly agile feature deliveries.
🔍 CASE STUDY: Increased topical authority and beat out companies 340X their size in SERP
In early 2020 SaaS customer listening software product, Tethr, wasn’t organically ranking on a key CX topic in their industry (as they were up against well-established industry heavyweights 66-340 times their size, like Gartner and Qualtrics). During the COVID pandemic and amidst a volatile market, I took a slight left turn in my topical approach, producing an SEO-optimized pillar post that competes for positions 1 and 2 against those same heavyweights. This article about the anatomy of an effortless customer interaction was also the top most popular blog post of 2020 (just behind their most popular product demo).
- Tethr | CX: The anatomy of an effortless customer interaction
- Tethr | CX: Focusing on tonal sentiment analysis alone is failing your customer conversation analysis strategy
- Tethr | CX: 7 conversation analytics features to turn you into a customer listening pro
- Tethr | CX: Top 5 ways to improve your customer experience with conversation intelligence
- Tethr support | app & service connection articles:
- Tethr support | product feature articles section:
- Voice of customer graphing basics to get you started
- Easily organize, filter and share dashboards and reports — make collaboration simple and focus on what really matters
- Tethr support | product integration articles section: Integrate with Tethr to import your customer interactions — from chat to call audio and metadata — via the cloud, API or Microsoft Windows services
Featured mindfulness, self-growth, communication and psychology articles
I write human-focused mindfulness coaching content that gets high engagement rates across email and social channels including Facebook, LinkedIn and Pinterest.
- Responding rather than reacting to fear
- Building courage as a skill in your work
- 3 signs your mind needs healthy rest
- How to be a social activist at work
- Why sadhana is key for finding purpose in your work
- Why business as usual is dying
- Are you ready to find your soul hound?
Featured magazine clips
I was writing and interviewing SMEs before digital was our primary way to consume content. These are a few of my magazine writing clips from the days of old.
In this PDF you’ll find 3 articles from my time writing with a city magazine in southern Missouri including:
- Upfront section: What’s Up in Branson? (A peek into the season of Branson stars.)
- Feature: Beyond Bullying: Pushed to the Edge — School bullying right here at home.
- Health section: Taking Control — two men share what life is like with OCD. This was part of a series of health articles that won myself and the city magazine I wrote for an award from the National Alliance on Mental Illness for our coverage of mental health issues.
Here’s some of my voice work.
Voice over samples
I love doing voices, especially children’s voices! I’m also great at calm, grounded meditation narration and other female voice work.
Check out a few of my voices below:
- Child voice: Puppies’ house (original)
- Child voice stuffy nose: Mom’s farts (original)
- Child voice: A hairy situation (original)
- Child voice long islander: Love you, Moon monkey (original)
- Guided meditation: Heart-focused mindfulness meditation (original)
- Billie Holiday-style blues singer: Summertime
- Welsh female singer: I’d pluck a fair rose
- Breathy female duet: Wing caught in wind (original)